Advertisement is the most effective tool for publicizing various policies, schemes and programmes of the State. It is both persuasive as well as an aggressive mode of communication. The purpose of advertisement is to inform, guide, advise and educate the people and convert them to a specific point of view. The Department of Information, Public Relations and Languages undertakes issuing of advertisements for the entire State in the print media as well as release TV spots and Radio jingles in the electronic media for State Government Departments and Organisations including Autonomous Bodies, Boards & Corporations on AIR, Doordarshan, Satellite TV/Radio channels and also websites. The Department is also the nodal agency for release of programmes and advertisements on both public and private TV/Radio channels/websites and other internet based mediums such as internet editions of newspapers etc.
Release of Advertisements:
All State Government and its Organizations’ publicity releases both on public or private TV/Radio channels/websites and in the print media are routed through the Department of Information, Public Relations and Languages. All attached offices, autonomous organisations & PSUs under the Department also route their releases through the Department. Media planning is done by the Advertisement Section on the basis of publicity requirement and target audience. While making the media plan for the release of advertisements, the Department considers the recommendations of the client advertiser regarding their preference of publications/channels and the number of publications/Channels in which advertisement is to be published, broadcast or telecast. However, the decision of the Department is final in this regard.
Payment of Bills:
The Advertisement Section makes every effort to ensure that the payment of various publications/ channels /websites is made as early as possible after the receipt of the bills.
Advertisement Section maintains a list of publications, journals, channels, websites and magazines approved for release of advertisements by empanelling or registering newspapers, journals, other publications as well as TV and Radio channels. Advertisement Section empanelled various publications, channels and websites through an Empanelment Advisory Committee(EAC) headed by Additional Director and further comprising of Joint/Deputy Director (Press), Joint/Deputy Director (Advertisement) and Joint/ Deputy Director (R&R) as members. After an extensive scrutiny, this Committee then submits its report to the Director General for approval. The recommendations of the EAC accepted as such or modified by the DGIPR would be final.