ਕਲਾ ਭਾਗ

The Art Section of the Department had been a subsidiary unit of the Production Section and so is now. It functions for the image building of the State Government and to highlight its policies and achievements through printed publications. The Art Section prepares designs for various printed publicity jobs undertaken by the Department such as folders, booklets, brochures, pamphlets, advertisements, stickers, leaflets, invitation/greeting cards, letterheads, calendars, telephone directories, telephone charts etc.

Planning for Quality Designing

Attractive and eye catching designs are prepared by using text and quality photographs provided by Production Section or downloaded from Internet. For this purpose the Art Section also remains in touch with the Photo Section of the Department for provision of good quality black/white and coloured photos relating to the developmental policies/achievements of the State Government. A record library of photographs is also maintained to execute urgent jobs well in time. Reference CD’s of clip art/books/albums of printed material on important subjects such as layouts, designs, illustrations, type-faces etc. should be held in reserve for ready reference. Art Section should have sufficient number of computers/C.D’s/hard disks/ pen drives coloured/Black & White printers and also good quality paper.(i.e. of different sizes & different weights.) for producing better quality designs. It is the need of the hour that Artists should also have a good working knowledge of computers and use of different software for designing purposes. The requirement of DTP’s who have knowledge of softwares such as Coral Draw, Page-maker, Photo Shop, Quark etc. has become essential for quality designing and in-house printing. The DTP’s and Artists should have a keen sense of designing strengthened with innovative ideas for producing better printed publicity material based on policies and achievements of the State Government. It is an era of IT and computers. Computers play vital role in designing. Its use has reduced the manual work of Artist. Any of the change in the basic design can be done with a click of a key. Whereas manually it takes a lot more time to recreate the design with amendments. Sometimes outside professionals or empanelled advertisement agencies are also involved for designing jobs so as to create healthy competition and bring about freshness in designing jobs. The Art Section should not in any way compromise with quality and aesthetic sense as far as designing is concerned.